What is Web Analytics ?
Web Analytics is the essential tool as per the current scenario. The internet is evolving day by day. Consequently, the marketing and research activities also increased on Digital mediums. These activities are giving birth to new websites every day. Web Analytics is a tool that enables us to track user activity on the website.
Why need Web Analytics?
There are the following reasons why we need an analytics tool to be installed on our website.
To understand the user’s behaviour:
When a visitor lands on your website, he has some target in his mind, which is why he landed on the website. He is coming from which source, the content on our website is relevant for his search and much more information we can gather from the web analytics report.
Our Goal Tracking:
We put content on websites, and every website has its goal. The analytics help us to track the goal completion and give the relevant data to analyse why our goal was not completed. Accordingly, We can make changes.
Analysing Our SEO Efforts:
Many website owners optimise their websites as per Search engines to get rank on the search engines like Google, Bing, Yahoo etc. These tools help us know about the keywords and get traffic to the website.
Campaign Tracking:
We run paid campaigns to achieve our goals that can be tracked from analytics tools. That is whether our ROI is justifiable or not.
Important Metrics Used in Website Analytics
Page Views:
How many pages seen by a visitor and which page is performing well.
Session:
It is the time duration that a person spends on the particular web page
Bounce Rate:
This rate tells how relevant your content is so that users feel more the bounce rate indicates that your content is not pertinent or web pages have other issues.
Miscellaneous metrics:
There are lots of metrics we can track from Web Analytics tools depending on the capacity of the device, like demography, technology, gender, users age, city, country, state etc.
List of Top Analytics Tools are Following:
| S.no | Web Analytics Tool | Cost |
| 1 | Google Analytics -4 | Free |
| 2 | Microsoft Clarity | Free |
| 3 | Adobe Analytics | Paid |
| 4 | Amplitude | Paid |
| 5 | Contentsquare | Paid |
| 6 | Crazy Egg | Paid |
| 7 | Hotjar | Paid |
| 8 | Mixpanel | Paid |
| 9 | Pendo | Paid |
| 10 | Glassbox | Paid |
Conclusion
If you want to achieve any goal from a website you definitely need a web analytics tool. We will cover all the Google Analytics 4 Tutorial topics in the blogs and in Videos on our YouTube channel Amolology.
