Digital Marketing Syllabus 2023

Introduction of Digital Marketing or Digital Marketing Syllabus 2023

In the introduction section we are going to learn followings

•Basic of Online Marketing

•Difference of Online Marketing vs Traditional Marketing

•Search Engine Basics

•Basic terms of Digital Marketing

•Effective platforms for promotions

•Significance of  Digital Marketing

•Fundamentals of Google Algorithm

•Inbound Vs Outbound Marketing

Website Planning & Creation

•Understanding the web

•Why need a website?

•Choosing Great Domains and types of Domains

•Using C-Panel and getting the hosting for website

•Adding domain name to web Server

•Creating a professional and elegant website on WordPress

Search Engine Optimization(SEO)

•Introduction to SEO

•How Search Engine Working

•How to do Keyword Research & Planning

•On-Page SEO Process

•Off-Page SEO Methods

•Link Building Process

•Tools for SEO Free and Paid

•Google Algorithm all update

•SEO Audit of website

Search Engine Marketing

•What is Google AdWords

•Google Ads Campaign

•Search Campaign

•Sale Campaign

•Banner and Search Ads

•Keyword Understanding

•Creating successful ads

Social Media Marketing

Google Analytics

•Introduction

•Data Analyzing

•Tracking

•G4 New Features

•Analysis for Re targeting

•Integrate AdWords and analytics account

•UTM Parameters

Google Search Console

•Use Search Console to Increase Traffic

•Crawl Stats vs Crawl Error

•Removing Spam Backlinks from website

•Index on Search Engine

•Mobile View Testing

•Backlink Checking

Google Ads

•Google Ads Overview

•Understanding Ads Algorithm

•Creating Search Campaigns

•Types of Campaign

•Ranking Factors

•Conversion Tracking

•Reporting

Email Marketing

•Introduction to Email Marketing

•Creating newsletter for Emails

•Increasing open rate of Emails

•Sending Bulk Emails

•Using auto responder

•Email Marketing Tools

Mobile Marketing

•Introduction to Mobile Marketing

•Mobile Marketing platforms

•Creating Ads for Mobile Apps

•Increasing downloads through Facebook Ads

•How to make business from mobile marketing?

•Effective mobile marketing strategy

Content Marketing

•Understanding Content Marketing

•How to Use Omni-channel Approach with content marketing

•Content Ideas

•Content Creation for social media

•Creating Content for Website

Free Lancing & Blogging

•Understanding About Freelancing

•Getting Work from Freelancer and Fiverr

•Grabbing Freelancing Projects Easily

•Blogging Introduction

•Earning Opportunity

•Influencer Marketing

Affiliate Marketing

•Concept of Affiliate Marketing

•How to start earning with Affiliate Marketing

•Finding Potential Products for Affiliate Marketing

•Apply for Amazon Affiliate and Clickbank

•Difference b/w CPA and CPL

Local Business SEO & Marketing

•What is Local SEO?

•Google places optimization

•Classified submissions

•Citation

•NAP

•Top tools for SEO

•Monitoring SEO process

•Preparing SEO reports

Online Reputation Management

•Introduction of Online Reputation Management

•Reputation Problems

•Eliminating Negative Websites

•Consumer Complaint Sites

E-Commerce Marketing

•Introduction Ecommerce Marketing

•Ecommerce website SEO

•Ecommerce sales through Facebook

•Creating Google Shopping Ads for Ecommerce Website

•Effective strategy plan for Ecommerce website

Photo & Video Editing Basics

•Canva

•Flimora

•Photoshop Basics

The above Digital Marketing Syllabus will cover all Topics – Video in Hindi and soon in English. Keep visiting us, subscribe to our YouTube Channel @Amolology, follow us on Social media Amolology