Google Ads Syllabus 2024. Google Ads is the most essential platform to run ads online. It holds the majority of users used to search things on the internet. This market share creates high value for Google and provides the opportunity to show ads to their users. The Google Ads Platform provide the facility, where Google provides an opportunity for marketers to run their ads to the relevant audience so that they can achieve their marketing Goals.
To learn Google Ads following is the latest Google Ads Syllabus where you can understand all about Google Ads.
| S.no | Topics | Details |
1 | Introduction | What is Google Ads |
| Types of Campaigns in Google Ads | ||
| Google Ads Algorithm | ||
| Google Ads Algorithm Works | ||
2 | Ad Account Setup | Create Google Ads Account |
| Google Ads Account Structure | ||
| Campaigns in Google Ads | ||
| Quality Score in Google Ads | ||
| CTR in Google Ads | ||
| Bids in Google Ads | ||
3 | Landing Page | What is a Landing Page |
| Steps to Building High Converting Landing Pages | ||
3 | Search Campaigns in Google Ads | Types of Search Campaigns in Google Ads |
| Google Merchant Centers | ||
| Campaign Level Settings | ||
4 | Bidding Strategy | What is Bidding Strategy |
| Advanced Bidding Strategies | ||
5 | Google Ads Extensions | Types of Ad Extensions |
| Add Ad Extensions in Google Ads Campaign | ||
6 | Keywords | What is Keyword |
| Different Types of Keywords | ||
7 | Google Ad Metrics | Networks Display & Search |
| Targeting | ||
| Audiences | ||
8 | Conversion Tracking in Google Ads | UTM Parameter |
| URL Display | ||
| Attribution Model | ||
9 | Google Display Ads | Types of Google Display Ads |
| Create Google Display Ads | ||
| Campaign Level Settings in Display Ads | ||
10 | Google Discovery Ads | Google Discovery Ads |
| How to Create Discovery Campaign | ||
| Discovery Ad Formats | ||
| Benefit of using Google Discovery Ads | ||
| Discovery Ads vs Display Ads | ||
11 | Performance Max Ads | What Are Performance Max Campaigns |
| How to Create Performance Max Campaign | ||
| Who should run Performance Max campaigns | ||
12 | YouTube Ads | What is YouTube Advertising? |
| Types of YouTube Ads | ||
| YouTube Advertising Campaign | ||
13 | Shopping Ads | What are Google Shopping ads |
| Create a new Shopping campaign |
After learning this Google Ads syllabus 2024 you will able to run the Google Ads properly and get the desired results. We also provide similar syllabus of SEO soon.
