Search Engine Optimization is a trending practice of Digital Marketing. It’s also known as SEO. The term SEO looks very small, but in practice, this practice has N number of possibilities. If you want to know about the basics, you can watch
In this blog, we are discussing the types of SEO. Most marketers and nonmarketers are confused about the types of SEO. After reading this complete blog, all your doubts get clear.
To understand properly, I am dividing SEO into two broad parts
- On the Bases of Practices
- On the Bases of Techniques
- The Bases of Practices: It’s divided into three main types. Most people divide this into 5 or 10, or 12 types, but in reality, we can only divide it into 3. Earlier it was bifurcated into two types, but after time being, lots of technical parameters were added to SEO. Thus 3rd one has appeared three main practices the type of SEO are
- On-Page SEO
- Off-Page SEO
- Technical SEO
On-Page SEO: In On-Page SEO, we have to focus on the factors in the website and implement them according to the guideline of search Engines.
Off-Page SEO: In the Off-page SEO, we have to focus on Backlinks to get more Authenticity of the website out of the website.
Technical SEO: In Technical SEO, we have to focus on the technical aspects of the website, like the load time structure of the website, etc.
- On the Bases of Techniques: Main this type is also divided into three parts. Techniques are the method you use when you are doing on-page or off-page SEO. the following techniques of SEO
- Black Hat
- White Hat
- Grey Hat
Black Hat SEO: To do proper SEO, we have to follow the guideline of Search engines, but to get quick results, some of the SEO techniques developed by people take advantage of the loophole of the search engine guidelines and rank websites quickly by misguiding the search engine. This technique or SEO is called Black Hat SEO.
White Hat SEO: In this technique, the website follows the proper guideline of Google or any other Search engine and ranks the website with the defined protocol called White Hat SEO.
Now the Question is White is SEO is practically possible. Well, I can firmly Say no, it’s not possible, and this gives the birth of the 3rd Technique of SEO.
Grey Hat SEO: This type of Technique website follows a major part of the white hat SEO. Some part of Black hat SEo and this is the practical SEO that we are doing, and maximum marketers are doing in the world.
Conclusion: You can bifurcate the type and technique of SEO according to you; it doesn’t matter when you come into the practical world. However, the purpose of doing this all to generate more traffic on websites and get more sales.To get more update of SEO keep visit Amolology