Introduction of Google Ads

The Internet is the most common and highly used technology nowadays. When the crowd is increased in a place, the marketer sees the opportunities. It makes paid advertisement very popular across the Internet. 

Google and other platforms offer platforms to businesses to run ads across the Internet. In this blog, we are talking about Google Ads. 

What is Google Ads ?

Google Ads, formerly known as Google Adwords, allows users to run ads on search networks, display networks, YouTube channels, and Google Search. Google are the most popular ad platform used in Digital Marketing.

Type of Campaign

  • Search Ads
  • Display Ads
  • Video Ads
  • Shopping Ads
  • App Installation Ads
  • Discovery Ads
  • Performance Max Ads

From the above ads, any advertiser can achieve their goal, whether it is lead generation, website traffic, brand awareness, etc. 

Why choose Google Ads?

  • Leading Search Engine: Every marketing activity performs to achieve specific goals; we require a target audience and audience in the bulk present on Google. It is the most prominent reason to choose Google.
  • According to Hubspot, Google Controls around 92% of the search engine market share worldwide.
  • As per the Findstack, Gmail has 1.8 Million Active users.
  • As per Webfx, more than 76% of the search engine market belongs to Google.

The facts are endless in the favour of Google. 

Benefits 

Google shows your ads to people at the right time and place. The key benefits are the following. 

  • Target your Audience: Google will enable you to show your ad to your target audience. You can separate your audience as per. 
    • Age Group
    • Location
    • Interest 
    • Behaviour 
    • Language
    • Device 
    • Technology

Etc. 

  • Keywords Target: You can target the audience as they are searching keywords of their interest
  • Cost Control: You can check every spend on your ads and control as per your strategy. You can minimise and maximise the spend as per your plans. 
  • Measure: You can measure your result to determine whether your ads are showing to the right audience and how much the cost is per lead, impression, reach or click. 
  • Manage Campaign: You can manage campaigns you want to increase the budget or expand the target audience. You can do so whenever you have complete control over your movements. 

Conclusion: If you require fast results, Google is the best platform to advertise your product and services. It’s quick and can justify the ROI.