SEO also known as Search Engine Optimization is the process or practice related to Websites, Mobile Apps and Videos. In this process, the Website Owner optimises the website’s content according to the guideline of the search engine to get a better rank on searching.
History of SEO
It started sometime around 1991 when the first website was launched. At that time, everyone realised that we required a huge structure to manage the accessibility of the websites; consequently, the first search engine was created and called Aliweb in 1992.
Soon in 1993-94, lots of search engines like Excite, Yahoo, and Alta Vista to name a few joined the party. However, in 1996 SEO appeared when a promising search engine developed by Brin and Page called Backrub made it to the scene. Yes, Backrub became Google when its first domain was registered in 1997. You can answer the question: what was the old name of Google?
Backrub was the old name of Google.
After this development, Google established its authority in terms of search engines and became the most popular search engine. We can predict the popularity of Google by the words that people are using. They are saying, “Google the Information.” Technically they should have said, “Search it on the Internet.” Google has updated hundreds of algorithms to give users the best experience for their search queries.
Why do we need Search Engines and SEO?
The first website appeared on the Internet in 1991. In 30 years, billions of websites have been created. So the question is, who will give you the best result according to your search query. Subsequently, Users realised the significance of search engines, and it became a popular tool or website to search any content on the Internet.
Working Process
The most popular search engine in the World is Google, and then comes Bing and others. The search engine crawls the website’s web pages, analyses the content, and tries to give the best result on the search query. Previously search engines did not provide any tool to website operators to intimate any update on the website. Google introduced webmaster in 2001, revamped it in 2006, and changed its name to Google Webmaster Central. Today it’s known as Search Console. Probably the most useful tool for SEO.
Types of SEO
Generally, there are two types of SEO for Websites:
- On-Page SEO
- Off-Page SEO
Significance of Search Engine Optimization in DIgital Marketing
On the Internet, tons of websites are coming day by day. Every business wants to create websites and showcase their business, whether a product or service. If your website has good SEO, your website will rank on the top, get more visitors, and get more sales than those who have down ranked. Local SEO, Knowledge Graph, and Google My Business have given marketers new opportunities to do marketing towards a more narrow and trackable audience.
We will going to make full tutorial on SEO on Amolology so keep visiting website and Youtube Channel
